The job market is still very competitive and it’s still a tough market to enter, says Derek DeLaet, co-owner of Hairdressing Combs in St. Paul.
The job market for hairdressing has been booming for a long time, says DeLaets, and his company is only the latest in a series of hair companies looking to expand their business to cater to different needs of different clients.
“We started with the general public, then people who wanted more bang for their buck, and then people wanting to do a little more of what they already do,” he says.
The trend in hairdering has come a long way in the last five years, with a steady increase in the number of men wanting to go into the business, he says, adding that the business is still growing.
“It’s not just for men anymore,” he explains.
“You can hire a person from a different country, a different background, or a different ethnic background, and that gives you a different perspective, and it allows you to create a brand that people can relate to.”
The trend towards a more diverse clientele has been particularly noticeable in the hairdresses business.
DeLaes company has been the first to offer a range of styles for men and women, as well as hairdryers and manicurists, who are attracted to a more natural look, which can help them make more money.
“When you go to a salon, it’s like a fashion show, where you look like everyone else,” he points out.
“People are going to look at you and they’re going to ask questions like, ‘How does he look?'”
There are also other things that can be done to attract a client base, he adds.
“I think it’s important to think about your style and what you are going for, and what is the look you want,” he continues.
“If you are trying to be a good customer and someone you want to be friends with, then you’re going have to create that type of atmosphere that makes you feel comfortable and secure and not be afraid to say, ‘I’m looking for someone with a similar look to myself.'”
Derek DeLaecs hairdrying salon in St Paul, Minn.
The number of hairderers in the United States has grown to more than 10 million, from less than 3 million in 2008, according to the Bureau of Labor Statistics.
There is no set formula for the number and size of people that will turn to hairdoring, says Debbie Zemmer, a hairdressor who runs a salon in Minneapolis.
“The best way to find the right fit is to go to your local stylist, and get in touch with your local hairdrinkers association, which you can then do a face-to-face interview,” she says.
“But I think there are some guys that have to be on the lookout for someone who has a unique style or who has the perfect haircut.”
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